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Hire for skills before the market sees them.

70% of employers already use skills-based hiring. Gen Z will be 30% of the global workforce by 2030. YTAA gives your company structured early access to young people with observed, evidenced competencies — three to five years before they enter the labour market.

  • 70% of employers use skills-based hiring
  • Gen Z ≈ 30% of workforce by 2030
  • Shortage of qualified candidates

Five value lines

Talent pipeline

Access to participants with evidenced competency profiles — with their explicit consent.

Employer brand for Gen Z

The earliest and most credible channel: be present where 15–18-year-olds make their first career choices.

Measurable CSR / ESG

Not abstract charity: a report with numbers — participants assessed, regions covered, outcomes tracked.

Skills intelligence

Aggregated, anonymised analytics on what the next generation actually demonstrates — by country, sector, profession.

Employee engagement

Structured volunteering: your people as mentors, case experts and session guests.

Catalogue of offerings

Talent & Recruiting

  • Talent Insight Report
  • Talent Days
  • Access to recommended participants (with consent)
  • Profession-track programmes
  • Corporate Nova Polis for graduates & interns

Brand & CSR

  • Branded case championships
  • Sponsored classes & schools
  • Named scholarships and free places
  • YTAA Talent Forum sponsorship
  • Career-counsellor certification sponsorship

Engagement & Research

  • Mentor corps
  • Experts on juries and validation boards
  • Joint research partnership
  • EU grant consortium partnership
  • “First Mentor” 12-month programme

Membership packages

PackageWhoCoreIndicative fee
CommunitySchools, educators, facilitatorsMethodology guides, webinars, session discounts€150–500/yr
University PartnerUniversitiesMoU: verified programme representation, joint webinars, expert councilNo fee; service agreements possible
Corporate MemberMid-size & large companiesTalent Insight Report, Talent Days, member logo, priority on case championshipsfrom €2,500/yr
Founding Partner3–5 flagship companies (limited)Everything + named programme, advisory board seat, first right on research & EU consortia, co-branding of the standardfrom €25,000/yr, multi-year options

Fees are indicative and confirmed individually. Founding Partner places are limited and reserved for the first cohort of strategic partners.

How we start

  1. Step 1

    Intro call — we map your goals (talent, brand, CSR, research) to the right products.

  2. Step 2

    Pilot — a sponsored school, a case championship or a Talent Day, with a measurable report.

  3. Step 3

    Partnership — a membership package or a strategic multi-year programme.

Request a partnership presentation